This post might sound a little shady, but I swear, that's not what I'm trying to throw.
This time last year, I was 'grind till I die' in terms of my YouTube channel. In February, I posted a new video every other day. In March, I made a "spring themed"... everything. In April, I posted on my vlog channel every day. Et cetera.
But for what? Sure, I had a bunch more brand offers than I do now, but I also had more time. Why? Because I was in school, working part-time, and freelancing when I felt like it. Today, my time is more limited, and therefore more valuable. I say no to a company at least every week. And I prefer it that way.
When I graduated college, YouTube started to feel silly. I got a full-time corporate job, continued freelancing, took on a new major client, and started a relationship. I could quit some of those things to pursue YouTube like I did a year ago, but there's no chance in hell. I love my business and love knowing that my digital presence is only a fraction of it.
Now listen, if YouTube is your jam, that's great. But it's never going to be my end-all be-all. Why? Because it's simply not profitable enough. OF COURSE there are YouTube success stories, but let's face it: we're a dime a dozen nowadays. The chances of me becoming the next Michelle Phan are basically the same as me winning an Academy Award. Probably just not going to happen. And instead of chasing mediocre Internet fame that still doesn't pay the bills, I've opted for a 100% fun YouTube channel which I post to on my terms, and to instead invest my time and energy into a real, live business. A career. My passion. Not superficial, fleeting Internet fame. Sorry, not sorry.
If you're a YouTuber with a relatively active following, chances are you could handle it in business. Consulting, social media management, or freelance writing are all paths you could take. And let's be honest, those are skills that will likely add to your resume, not just your Instagram. Once I started realizing that I could charge client 10 times what my monthly YouTube 'salary' was for one project, I pretty much gave up YouTube as a long-term goal, and instead turned in back into a fun, personal hobby. One that adds value to my brand, ultimately helping my business - of course!
But it's no longer my world.
One of my favorite marketing gurus is Hilary Rushford, and during a course she recently touched on this sentiment, as well. Fashion blogging/vlogging should not be your end-all. It can be a step, a small one. But to make it your ultimate goal is just silly. Hilary doesn't even monetize her fashion blog. Because she's busy making real money.
Now don't get me wrong - I will probably never quit YouTube. And I'm not bashing it. I just thought I'd answer the question, since it's been coming from everyone lately. I still love my channel, but we're just not going steady anymore, and I hope you're ready for it to turn into one big passion project... Because I've got good things coming for ya.
P.S. Want to hire me? I'm accepting clients again. WOOT.