What is A Journey Social?

A Journey Social is a comprehensive online training program for side hustlers, freelancers, and aspiring business owners who specialize in social media management. The course provides a blueprint of the recommended steps and strategies to take to not only get your business off the ground - but to flourish.

This program is self-paced and yours for as long as it exists, meaning that whether you’re looking to squeeze in some learning after your 9-5, during your child’s naptime, or in between client calls, it will be here for you when you need it.

What Will I Learn?

This course is a great first step for anyone looking for an extra nudge into the world of social media marketing. In addition to social media listening, reporting, and content ideas, you will also learn:

  • How to market yourself online using social media

  • How to host a successful client discovery call… that actually converts

  • The exact client workflows I use to foster relationships that last

  • The basic steps of setting up a targeted Facebook ad

  • My process for getting paid on time, every time


Is it Right for Me?

A Journey Social is an introductory course aimed at those who are familiar with social media platforms, but need some help putting their skills into motion. The most successful students typically fall into one of two categories:

Aspiring Freelance Social Media Managers

If you’re brand new to social media management OR if you’re looking to hop into the world of freelancing for the first time, this program serves as an excellent guide for establishing yourself and your business.

Aspirational Social Media Managers

Getting by as a social media manager, but ready to take things up a notch? Get refreshed on the essentials and learn some new strategies and techniques to help your business soar.

Who is the Teacher?

The program is taught by Latasha James, a social media manager for the better part of a decade, and forerunner in the field. She is the creator and host of The Freelance Friday Podcast and the founder of James + Park, a social media consulting firm. Latasha is deeply entrenched in all forms of new media, from managing brand relationships with thousands of influencers, creating content for her 18,000+ subscribers on YouTube, or helping small businesses lay the foundation for their social media presence.

Her mission is to empower others through online trainings, custom coaching packages, and high-value, actionable content. She’s passionate about community engagement, education, and gender and racial parity - and believes that freelancing is a way to break free from the systems that so often, and unfairly, hold people back.

Can I Afford it?

The program is $55. Your one-time investment provides you with lifetime access* to all materials, meaning you can take it over and over again, and also receive each new update that is released.

If you’d like to buy the program in bulk, have me deliver an onsite version of the content, or create a custom version for your team, just drop me a line for pricing.

*for as long as the program exists


Money Making Micro-Influencer

You don’t need to have the biggest audience to have the biggest influence.

Money Making Micro-Influencer provides you with the strategies needed to win over brands, build your audience, and elevate your influence gracefully and authentically. Full of PDFs, templates, and videos to help you excel in a noisy digital world.


DIY Your Social Media Strategy

Learn the basics of creating a winning strategy in this 100% free self-paced course.

Social media can be overwhelming, so this course is perfect for you if you’re not sure where to begin, or if you struggle to understand why you should invest in it at all.